For this multivitamin chocolate pouch the client specifically asked for “fun and playful illustrations” and eye-catching colors for children (both genders) and parents with an adaptable design for new flavors, so I imagined this kind and smiling bear eating a cloud bar inviting children to enjoy the chocolate as much as him. At the front, design is divided in 2 sections, above, the bear in his forest enjoying his bar with a radiant morning behind and below, the section with the flavor and key points of the product. In the backside, a sky scene as background and text boxes provide complementary info about the product (ingredients, nutrition facts, UPC code, etc.).
This design was selected as the winner in the Best Packaging Design categorie in the 99awards 2022 by 99designs. You can find more details about this contest and design process here.