Hapy Vegies is a plant based and fun brand that is dedicated to bring health and delicious food to your door. Their first product is a sweet potatoes and seeds based granola. Her owner request a combination of real images combinated with vibrant illustrations.

 - THE CHALLENGE -
+ Illustrated packaging for a 100% plant based granola.
+  Packaging should represent the name, “Hapi Vegies”
+  Vibrant, yet natural vegetable colors.
+  Playful but not as playful as a children’s coloring book.
+  Hierarchy should be easily understood and recognizable at First glance.
+  Stand up pouch 10oz size.
+ There is a great deal of artist freedom in this project. 

Target:  Kids and families are the main target.
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