Hapy Vegies is a plant based and fun brand that is dedicated to bring health and delicious food to your door. Their first product is a sweet potatoes and seeds based granola. Her owner requested a combination of real images combinated with vibrant illustrations.
- THE CHALLENGE -
+ Illustrated packaging for a 100% plant based granola.
+ Packaging should represent the name, “Hapi Vegies”
+ Vibrant, yet natural vegetable colors.
+ Playful but not as playful as a children’s coloring book.
+ Hierarchy should be easily understood and recognizable at First glance.
+ Stand up pouch 10oz size.
+ There is a great deal of artist freedom in this project.
Target: Kids and families are the main target.