Chai Street is an indian Street Kitchen style Cafe & Restaurant with a good vibe based in Cardiff, UK. They were re-branding and re-launching a new food and drinks menu as well as some other marketing assets.
They requested some posters and an infographic to explain the composition of their magic beverage (Chai) and How to build and personalize a Thali (traditional indian dish) following a step by step guide to be used as paper table mats.
- THE CHALLENGE -
1. Detailed and yummy illustration that connect and move the customers to try the beverage. Contrasting colors and hand drawn style graphics.
2. Organize and layout a huge amount of information in a reduced proportion of paper without losing legibility and readbility. Contrasting colors and hand drawn style graphics.
1st image: Poster / 2nd image: Table mat.